Blog 35 Air Canada & Spafax for Cannes Lions Awards
Hi all,
We were recently contracted by Spafax to produce 2 submissions for the Cannes Lions Awards, highlighting their work on the Air Canada campaign for the Earn Your Wings website ad reward program. Our mission was to create captivating videos that would efficiently represent the inner working of the Earn Your wings campaign and showcase its many successes. We started with a concept and then worked on the scripts, which would eventually be recorded by a professional voice over artist in order to provide the narration for the videos. We then incorporated stock footage, videos, photos, graphics and 2D motion animations to help illustrate the various talking points being highlighted. After all the parts were brought together, we delivered 2 beautiful video submissions to our clients who are thrilled with the final results! We wish them the best of luck in their submisions to the Cannes Lions awards and believe that their Earn Your Wings program is well deserving of recognition for its innovation, accesabilitity and competitve nature.
If you’re a frequent Air Canada flyer, we definitely recommend that you check out the web site at http://earnyourwings.aircanada.com/en
Stay tuned for more exciting projects on the horizon!
Best regards,
The Look Productions team
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